Quinncy Bynum | Associate Creative Director
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What You Working On The Home Depot

No matter what you’re working on - The Home Depot has the help, the tool, and the delivery speed you need to get it done. This work, repositioning The Home Depot as a more modern retailer, and launching the “What are you working on?” platform contributed to double-digit lifts in awareness and consideration for the brand (+33% amongst millennials) and kicked off a multiyear push to reach a wider and younger demographic